Vast Pathways
Message testing
One message per visitor, five surfaces, five events. What each variant says, and how the test is read.
Copy under test
Three message families, one per visitor, on every surface. Program-page copy is shown for Bachelor of Science in Nursing.
Program page body
Answer a few questions about your strengths, interests, and goals to see how well nursing fits you, and explore other career paths that may fit the same strengths.
See if it fitsDiscover your Career Archetype and see how your natural strengths, interests, and goals align with nursing.
Discover my Career ArchetypeDiscover your strengths and see whether a career in nursing could be a better fit for the future you want.
Find my next directionNon-program page body
Answer a few questions about your interests, strengths, and goals and explore career paths that may fit you.
Find my career matchDiscover your Career Archetype and explore career paths that align with how you naturally think, work, and solve problems.
Discover my Career ArchetypeExplore your strengths, what you want from your future, and the career paths that may help you get there.
Explore my career optionsHeader
Sticky bar
Thank-you page
Take a few minutes to explore your strengths, career fit, and other paths worth considering before you speak with an admissions representative.
Check my career fitDiscover your strongest career traits and see which careers and programs align with them.
See my archetypeExplore what you want from your future, the strengths you already have, and career paths that may fit.
Explore my next stepWhat a month looks like
Sample numbers, for the shape of the report. Each row is one message on one surface; the footer sums a message across surfaces. Click rate is clicks over CTAs seen. Completion is finished quizzes over CTAs seen, which is the number that decides the test.
| Message | Source | Seen | Clicked | Started | Contact | Completed | Click rate | Completion |
|---|---|---|---|---|---|---|---|---|
| A | Program page body | 3829 | 123 | 111 | 69 | 49 | 3.2% | 1.3% |
| A | Non-program page body | 5561 | 133 | 120 | 74 | 53 | 2.4% | 1.0% |
| A | Header | 8934 | 98 | 88 | 55 | 39 | 1.1% | 0.4% |
| A | Sticky bar | 6928 | 111 | 100 | 62 | 44 | 1.6% | 0.6% |
| A | Thank-you page | 583 | 128 | 115 | 71 | 50 | 22.0% | 8.6% |
| B | Program page body | 3829 | 145 | 131 | 81 | 61 | 3.8% | 1.6% |
| B | Non-program page body | 5561 | 157 | 141 | 87 | 65 | 2.8% | 1.2% |
| B | Header | 8934 | 116 | 104 | 64 | 48 | 1.3% | 0.5% |
| B | Sticky bar | 6928 | 131 | 118 | 73 | 55 | 1.9% | 0.8% |
| B | Thank-you page | 583 | 151 | 136 | 84 | 63 | 25.9% | 10.8% |
| C | Program page body | 3829 | 134 | 121 | 75 | 48 | 3.5% | 1.3% |
| C | Non-program page body | 5561 | 145 | 131 | 81 | 52 | 2.6% | 0.9% |
| C | Header | 8934 | 107 | 96 | 60 | 39 | 1.2% | 0.4% |
| C | Sticky bar | 6928 | 121 | 109 | 68 | 44 | 1.7% | 0.6% |
| C | Thank-you page | 583 | 140 | 126 | 78 | 50 | 24.0% | 8.6% |
| A | All sources | 25835 | 593 | 534 | 331 | 235 | 2.3% | 0.9% |
| B | All sources | 25835 | 700 | 630 | 389 | 292 | 2.7% | 1.1% |
| C | All sources | 25835 | 647 | 583 | 362 | 233 | 2.5% | 0.9% |
This browser, live
Every placement on the catalog and every step of the quiz records here. Click a CTA, take the quiz, and come back.
Nothing recorded yet for Eastwick.
Reading it
- Seen is the CTA scrolled into view, not the page loading.
- Started is the quiz opening from that CTA. Contact is the registration step, which comes first in the quiz, so a partial lead still counts.
- Completed is the result screen. A message that wins on clicks and loses here bought curiosity, not intent.
- At launch the same five events go to the Vast dashboard and the school's tag manager, with the message and source on each.